Why Susquehanna Is Building a Prediction Market Business | Odd Lots

Market Intelligence Analysis

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Why This Matters

Analysis of institutional adoption showing neutral sentiment.

Sentiment
Neutral
AI Confidence
50%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Prediction markets that enable you to bet on pretty much everything are everywhere nowadays. But there's still a big question over whether they can expand to include larger institutional investors like hedge funds. Part of the problem is that a lot of prediction market contracts are illiquid and trading volumes can sometimes be shallow. That's where trading firm Susquehanna International Group comes in. In this episode, recorded live at New York's City Winery, we talk to Jeremy Maletz, Susquehanna's head of macro trading and prediction markets, about the firm's market-making business with Kalshi. We talk about how big investors could use prediction markets, what Susquehanna is seeing in terms of flows, how a market-maker hedges risk on these contracts, and how it makes money from them. (Source: Bloomberg)

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Summary

Analysis of institutional adoption showing neutral sentiment.

Time Horizon

Short Term

Original article published by Bloomberg on June 6, 2026.
Analysis and insights provided by AnalystMarkets AI.