Most of Instagram's ads ran on Reels in 2025, data shows
Why it matters
Instagram's Reels product saw significant growth in ad usage, with over half of all ads running on the platform in 2025, up from 35% in 2024.
Article tone
Neutral
How the article is written, as reported by the source.
Expected market reaction
Market impact analysis based on bullish sentiment with 90% confidence.
Evidence trail
Evidence
Source
CNBC
Claim
Most of Instagram's ads ran on Reels in 2025, data shows
AI inference
Bullish · 90%
Generated
2026-01-20 12:00
AI provenance
Technical identifiers
- Provider tag
- groq-llama-3.1-8b-instant
- Analysis version
- groq-llama-3.1-8b-instant
- Article id
- 34656
Original source
More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024, according to Sensor Tower.
Original article published by CNBC on January 20, 2026. Analysis and insights provided by AnalystMarkets AI.