Forget the Dividend Aristocrats, Vanguard Beats Them With One-Eighth the Fee

Investors who own the ProShares S&P 500 Dividend Aristocrats ETF (NYSEARCA:NOBL) bought one of the cleanest stories in dividend investing: S&P 500 companies that have raised their payout for at least 25 straight years. The screen filters out cyclicals that cut in downturns and leaves mature, cash-generative businesses in a single ticker. The marketing writes itself. The problem is ... Forget the Dividend Aristocrats, Vanguard Beats Them With One-Eighth the Fee