Why Insomnia Cookies keeps winning late night

The business of cookies has never been more competitive, as specialty shops battle with supermarket staples and low-sugar options. Yahoo Finance Executive Editor Brian Sozzi sits down on the Opening Bid Unfiltered podcast with Insomnia Cookies Founder and CEO Seth Berkowitz. Berkowitz founded Insomnia Cookies as a college student at the University of Pennsylvania in 2003, after being frustrated by the lack of late-night sweet treats available for delivery. What started as a single store in Syracuse has since morphed into 350 stores, mostly near college campuses today. Along the way, the company was bought and then sold by donut giant Krispy Kreme. The business is now owned by private equity firms Misral Equity Partners and Verlinvest. Still led by Berkowitz, he is targeting a decade-long goal to reach 1,800 locations.