Whoop launches a new blood test focused on women’s health

Whoop, a wearable maker, has launched a new blood test panel focused on women's health through its Whoop Labs service, and added a feature to its app to track hormonal changes during menstrual cycles, expanding its offerings in the health and wellness space. This move may attract more female users to the platform and increase revenue. The company's expansion into women's health could be a strategic growth opportunity.