Boeing’s Road to Redemption—and a Higher Stock Price

Boeing went from a fairy tale to a tragedy in the blink of an eye. Once viewed as the perfect cash-flow machine, Boeing has been through seven years of misery, largely of its own doing. Starting with the crash of two 737 MAX jets in 2018 and 2019, the company struggled to make headway with a corporate culture that had put engineering so far down its list of priorities that even the simple task of making sure the door on a plane was installed correctly seemed out of its reach after a blowout in January 2024.