Lancôme Bets Big on Longevity Science
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Lancôme is launching a new longevity-focused skincare line, positioning it as a science-backed approach to skin aging, as part of L'Oréal's efforts to reignite momentum in its luxury division.
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المصدر الأصلي
As L’Oréal reports softer sales growth, with its luxury division hit by weaker travel retail demand in Asia, one of its biggest brands is betting on science to reignite momentum. Lancôme is launching a new longevity-focused skincare line, positioning it not as anti-aging, but as a science-backed approach targeting the biological root causes of skin aging. Lania Lacascade, Global Brand President at Lancôme. joined Bloomberg Open Interest to talk about the science and strategy behind the launch. (Source: Bloomberg)
اقرأ المقال كاملاً على Bloomberg
المقال الأصلي منشور بواسطة Bloomberg في فبراير 17, 2026. التحليل والرؤى المقدمة من AnalystMarkets AI.