American Whiskey Pays Price for Canada Trade Rift

US spirits exports to Canada fell 70% from March through December 2025 after most provinces removed American alcohol from their shelves, while exports elsewhere rose 2.5%. American Whiskey Association President & CEO Michael Bilello is on Bloomberg This Weekend and says restoring market access is only the first challenge, American whiskey producers also need to rebuild demand among Canadian consumers after more than a year of trade tensions. (Source: Bloomberg)