Hunting Camo Moves From the Woods to Runways

Hunting camouflage has moved from the woods into mainstream fashion, fueled by demand for vintage workwear and rural American aesthetics. Bloomberg Weekend Senior Features Writer Madison Darbyshire is on Bloomberg This Weekend to explain how the trend has reached streetwear and luxury fashion, where inexpensive hunting gear can inspire pieces costing thousands of dollars and give urban consumers a way to adopt the imagery of traditional masculinity and blue-collar culture. (Source: Bloomberg)