Jim Beam Maintains 230 Years of Tradition and Evolution

7th and 8th generation Master Distillers Fred and Freddie Noe sit with Bloomberg This Weekend host Christina Ruffini and share insights into the rich history and enduring tradition of Jim Beam bourbon. While the original 230 year old recipe for the flagship bourbon is still used, unchanged, the Noes explain how the company continues to grow, including entering the non-alcoholic space. (Source: Bloomberg)