Apple Stock Is the Dow’s Worst Performer. Price Hikes Are Just the Latest Sting.

Apple stock fell on Thursday after the tech giant jacked up prices on its MacBooks and iPads, increasing worries that its comeback year could be screeching to a halt. Shares dropped 5.2% to $277.89, on pace for their largest percentage decrease since April 4, 2025, according to Dow Jones Market Data. The prices changes, all at least $100, are laid out on Apple’s website.