Earnings Strength Is ‘Underestimated’: HSBC’s Kettner

Market Intelligence Analysis

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Why This Matters

HSBC's chief multi-asset strategist Max Kettner believes non-tech companies have an 'extremely low' earnings bar, potentially leading to the best earnings beat rate since the COVID-19 pandemic.

Market Impact

Positive, as a high earnings beat rate can boost investor confidence and drive market growth.

Sentiment
Bullish
AI Confidence
80%

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Max Kettner, chief multi-asset strategist at HSBC, says the earnings bar for non-tech companies is “extremely low” as he sees the potential for the best earnings beat rate “since Covid.”

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Original article published by Bloomberg on October 22, 2025.
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