Perplexity to pay Snap $400M to power search in Snapchat

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Snapchat has partnered with Perplexity to power a new chatbot, with Perplexity paying $400M in cash and equity to Snap.

Market Impact

Market impact analysis based on bullish sentiment with 80% confidence.

Sentiment
Bullish
AI Confidence
80%

Article Context

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Snap said today that it has signed a deal with AI-powered search engine Perplexity to power a new chatbot. As part of the deal, Perplexity will pay Snap $400 million in cash and equity.

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Original article published by TechCrunch on November 6, 2025.
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