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Automattic CEO calls Tumblr his ‘biggest failure’ so far
Market Intelligence Analysis
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Why This Matters
Automattic CEO Matt Mullenweg referred to Tumblr as his 'biggest failure' due to the platform's unprofitability and difficulty in maintaining its half-billion blogs.
Market Impact
Moderate negative impact on Automattic's stock price, potentially affecting the overall performance of the WordPress ecosystem.
Sentiment
Bearish
AI Confidence
60%
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
At WordCamp Canada 2025, Automattic CEO Matt Mullenweg called Tumblr his “biggest failure,” noting the challenge of maintaining the platform’s half-billion blogs while it remains unprofitable. Though plans to migrate Tumblr to WordPress infrastructure are on hold, Mullenweg said he hasn’t given up.
Original article published by
TechCrunch
on October 20, 2025.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.