Instagram tracked growing usage while targeting teens, lawyers argue

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Instagram's growth in usage among teens is highlighted in internal documents, which may be used as evidence in a lawsuit against the company.

Market Impact

Market impact analysis based on neutral sentiment with 60% confidence.

Sentiment
Neutral
AI Confidence
60%
Time Horizon
Short Term

Article Context

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The company said usage grew from 40 minutes per day in 2023 to 46 minutes in 2026. Other documents referenced back teens a top priority for the app before asking existing users for birthdays.

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Original article published by TechCrunch on March 3, 2026.
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