IDC Sees Smartphone Market Crash on Chip Crunch | Bloomberg Tech: Asia 2/27/2026
Market Intelligence Analysis
AI-PoweredThe smartphone market is expected to contract by 13% due to the ongoing memory chip shortage, according to a report by IDC, with the crisis potentially lasting until 2027.
Market impact analysis based on bearish sentiment with 90% confidence.
Article Context
The unintended consequences of the memory chip shortage are escalating. A report by market research firm IDC forecasts a 13% contraction in the smartphone market, with the crisis lasting until 2027. Bloomberg Tech: Asia speaks with IDC's Bryan Ma on their report. Macquarie's Daniel Kim also discusses the outlook for the Korean memory chip giants Samsung and SK Hynix. (Source: Bloomberg)
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