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As American Girl turns 40, Mattel grapples with bringing dolls into a new era
Market Intelligence Analysis
AI-Powered
Why This Matters
Mattel's American Girl brand is celebrating its 40th anniversary, having experienced five consecutive quarters of sales growth, but still lags behind its peak revenue due to industry pressures.
Market Impact
Market impact analysis based on neutral sentiment with 70% confidence.
Sentiment
Neutral
AI Confidence
70%
Time Horizon
Short Term
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.
Original article published by
CNBC
on February 22, 2026.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.