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How Anime and Manga Have Resurrected Japan's Soft Power
Market Intelligence Analysis
AI-Powered
Why This Matters
The popularity of Japanese IP and products has surged, making the pop-culture economy Japan's second most valuable export, driven by the global appeal of anime and manga.
Market Impact
Market impact analysis based on bullish sentiment with 90% confidence.
Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
Matt Alt, author of "Pure Invention: How Japan's Pop Culture Conquered the World" discusses why the popularity of Japanese IP and products have surged as the country's pop-culture economy has become its second most valuable export. He speaks with Shery Ahn and Avril Hong on Bloomberg: The Asia Trade. (Source: Bloomberg)
Original article published by
Bloomberg
on February 20, 2026.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.