Snapchat+ tops 25M subscribers, driving company’s direct revenue ARR to $1B

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Snapchat+ has reached 25 million subscribers, contributing to the company's direct revenue annual recurring revenue (ARR) reaching $1 billion, driven by the addition of new paid offerings.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

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The revenue milestone comes as Snap has added additional paid offerings outside of its core Snapchat+ subscription over the past year to diversify its revenue streams.

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Original article published by TechCrunch on February 18, 2026.
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