Spotify hits a record 751M monthly users thanks to Wrapped, new free features

Market Intelligence Analysis

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Why This Matters

Spotify has reached a record 751M monthly users, driven by its successful Wrapped campaign and new free features, indicating a strong user acquisition strategy.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

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Spotify credited a successful Wrapped campaign and new features in its free tier for its rapid user growth

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Original article published by TechCrunch on February 10, 2026.
Analysis and insights provided by AnalystMarkets AI.