Economy Bloomberg 2h ago

Shiseido Expects Profit Rebound After Drunk Elephant Writedown

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Why This Matters

Shiseido expects to rebound from its first loss in decades, driven by a recovery in operating profit, following a writedown of the Drunk Elephant brand in 2025.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Shiseido Co. said it expects to return to operating profit this year after posting its first loss in decades in 2025 due to a writedown of the Drunk Elephant brand.

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Original article published by Bloomberg on February 10, 2026.
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