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NFL heads into Super Bowl after season of record ratings, paving way for TV-rights bonanza

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Why This Matters

The NFL is heading into the Super Bowl with record-breaking TV ratings, setting the stage for a potential TV-rights bonanza.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

The NFL hopes that Sunday’s Super Bowl LX between the Seattle Seahawks and New England Patriots will top last year’s record TV ratings, after a season in which the league notched its highest ratings in 36 years.

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Original article published by MarketWatch on February 6, 2026.
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