Goldman Sachs Asset Management’s Global co-head of Third-Party Wealth and Chief Transformation Officer Bryon Lake tells Bloomberg that investor demand is increasingly focused on outcomes, particularly yield and downside protection. He says buffered and income-oriented ETFs remain a key growth area. Lake also outlines Goldman’s broader ETF strategy, which emphasizes active management, technology, and data-driven investing across public and private markets. He joined the discussion on "Bloomberg ETF IQ" with Katie Greifeld, Scarlet Fu and Eric Bulchuanas. (Source: Bloomberg)