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Full article on CNBC
Hollywood has an IP problem: Box office sales are banking on franchise hits that keep falling flat
Market Intelligence Analysis
AI-Powered
Why This Matters
The Hollywood box office is struggling with underperforming franchise hits, affecting ticket sales expectations.
Market Impact
Market impact analysis based on bearish sentiment with 80% confidence.
Sentiment
Bearish
AI Confidence
80%
Time Horizon
Short Term
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
But big-name installments like "Wicked: For Good" and "Avatar: Fire and Ash" have been underperforming ticket sales expectations.
Original article published by
CNBC
on January 30, 2026.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.