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NBC has the Super Bowl and the NBA, but lost $552 million on streaming games. Is it worth it?
Market Intelligence Analysis
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Why This Matters
Comcast's Peacock streaming service reported a $552 million adjusted Ebitda loss in Q4, primarily due to NBA broadcast deal costs, raising questions about the service's profitability.
Market Impact
Market impact analysis based on bearish sentiment with 90% confidence.
Sentiment
Bearish
AI Confidence
90%
Time Horizon
Short Term
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
Comcast said its Peacock streaming service booked a $552 million adjusted Ebitda loss in the fourth quarter, largely due to costs associated with its NBA broadcast deal.
Original article published by
MarketWatch
on January 29, 2026.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.