Snap establishes Specs subsidiary for its AR glasses

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Why This Matters

Snap has established a subsidiary, Specs Inc., to focus on the development of its augmented reality glasses, a key area of innovation for the company.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

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Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc.

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Original article published by CNBC on January 28, 2026.
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