Trouble for Cognac Makers as Sales Go Down the Drain

Market Intelligence Analysis

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Why This Matters

Cognac sales are declining due to tariff tensions and the sober-curious movement, affecting major brands like Hennessy and its parent company LVMH.

Market Impact

Market impact analysis based on bearish sentiment with 90% confidence.

Sentiment
Bearish
AI Confidence
90%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Cognac makers are nursing a hangover. After years of strong demand, tariff tensions and the sober-curious movement have taken a toll on the industry. Angelina Rascouet explains how that could affect the world's largest cognac brand, Hennessy and its parent company LVMH. (Source: Bloomberg)

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Original article published by Bloomberg on January 27, 2026.
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