Fmr. E*Trade CEO: Private Markets Must Promote Education

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Mitchell Caplan, former E*TRADE CEO, emphasizes the importance of education in private markets, focusing on emerging high-net-worth clients who require sophisticated financial guidance.

Market Impact

Market impact analysis based on neutral sentiment with 80% confidence.

Sentiment
Neutral
AI Confidence
80%
Time Horizon
Short Term

Article Context

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Mitchell Caplan, CEO of Willow Wealth and former E*TRADE CEO, says the firm focuses on emerging high-net-worth clients who fall between mass affluent and ultra-high-net-worth investors and tend to be more sophisticated. He speaks with Romaine Bostick and Katie Greifeld on “The Close.” (Source: Bloomberg)

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Original article published by Bloomberg on January 23, 2026.
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