Netflix Spending Mounts Amid Warner Deal

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Netflix shares fell after the company issued a disappointing earnings forecast due to increased spending on programming and its ongoing deal to acquire Warner Bros. Discovery, despite a 10% increase in spending and 8% growth in subscribers to 325 million.

Market Impact

Market impact analysis based on bearish sentiment with 85% confidence.

Sentiment
Bearish
AI Confidence
85%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Netflix shares tumbled Wednesday after the company issued a disappointing forecast for earnings in the months ahead as it spends more on programming and works to close its $82.7 billion deal with Warner Bros. Discovery Inc. The streaming leader said Tuesday it plans to increase spending on films and TV shows by 10% this year while forging ahead with plans to buy the studio and streaming business of Warner Bros., a deal that would unite two of the world’s largest entertainment companies. Netflix spent about $18 billion on programming last year, with subscribers growing almost 8% to top 325 million. Wedbush Securities Media & Entertainment Equity Research SVP Alicia Reese joins Bloomberg Businessweek Daily to discuss. She speaks with Carol Massar and Tim Stenovec. (Source: Bloomberg)

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Original article published by Bloomberg on January 22, 2026.
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