MNTN CEO: WBD's Ad Sales Could be a ‘Hidden Gem' for Netflix

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MNTN CEO Mark Douglas suggests that Warner Bros.' established advertising business could be a valuable asset for Netflix if it acquires Warner Bros. Discovery, positioning it for growth in the ad space.

Market Impact

Market impact analysis based on bullish sentiment with 80% confidence.

Sentiment
Bullish
AI Confidence
80%
Time Horizon
Short Term

Article Context

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Mark Douglas, MNTN CEO, says Warner Bros. has a well established advertising business, while Netflix is still building its ad platform. He tells Romaine Bostick and Katie Greifeld on “The Close” that Warner Bros.’ ad sales team could be a hidden gem if Netflix wins the acquisition battle. (Source: Bloomberg)

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Original article published by Bloomberg on January 21, 2026.
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