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Most of Instagram's ads ran on Reels in 2025, data shows

Market Intelligence Analysis

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Why This Matters

Instagram's Reels product saw significant growth in ad usage, with over half of all ads running on the platform in 2025, up from 35% in 2024.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024, according to Sensor Tower.

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Original article published by CNBC on January 20, 2026.
Analysis and insights provided by AnalystMarkets AI.