Spotify hikes U.S. Premium subscription price months after last rate increase

Market Intelligence Analysis

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Why This Matters

Spotify has increased its U.S. Premium subscription price, marking the second rate hike in recent months. This decision comes amid a leadership change, with co-founders Daniel Ek stepping down as CEO and co-CEOs Gustav Söderström and Alex Norström taking over.

Market Impact

Market impact analysis based on bearish sentiment with 70% confidence.

Sentiment
Bearish
AI Confidence
70%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Co-founder Daniel Ek recently stepped down as CEO, with co-CEOs Gustav Söderström and Alex Norström now at the helm of the music streamer.

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Original article published by CNBC on January 15, 2026.
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