A consumer watchdog issued a warning about Google’s AI agent shopping protocol — Google says she’s wrong

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A consumer watchdog has raised concerns about Google's Universal Commerce Protocol, citing potential for price inflation, but Google has denied these claims.

Market Impact

Market impact analysis based on bearish sentiment with 70% confidence.

Sentiment
Bearish
AI Confidence
70%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

A consumer economics watchdog says Google's new Universal Commerce Protocol is ripe for misuse where consumers could pay more for items. Google denies this.

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Original article published by TechCrunch on January 13, 2026.
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