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Full article on CNBC
Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
Market Intelligence Analysis
AI-Powered
Why This Matters
Men's makeup is gaining mainstream acceptance, driven by Gen Z's influence on social media platforms like TikTok. The beauty industry is adapting to this trend by rethinking product displays and marketing strategies. Brands are now targeting the male demographic as a lucrative untapped market.
Market Impact
Market impact analysis based on bullish sentiment with 90% confidence.
Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.
Original article published by
CNBC
on January 10, 2026.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.