Southern Bancorp CEO: Average Home Prices Ticking Up

Market Intelligence Analysis

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Why This Matters

Southern Bancorp CEO Darrin Williams notes that average home prices are increasing, but affordability remains a major concern due to high down payment requirements.

Market Impact

Market impact analysis based on bearish sentiment with 70% confidence.

Sentiment
Bearish
AI Confidence
70%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Darrin Williams, CEO of Southern Bancorp, says affordability, particularly down payments, remains the biggest deterrent for families. He speaks with Romaine Bostick and Katie Greifeld on “The Close.” (Source: Bloomberg)

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Original article published by Bloomberg on January 8, 2026.
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