De Beers Bets on India’s Rich to Boost Natural Diamond Demand

Market Intelligence Analysis

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Why This Matters

De Beers is targeting India's growing affluent class to boost natural diamond demand, despite global market challenges and potential disruptions from a pending US-India trade deal.

Market Impact

Market impact analysis based on bullish sentiment with 80% confidence.

Sentiment
Bullish
AI Confidence
80%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

De Beers is betting on India’s surging affluent class to fuel growth in natural diamond demand, even as the global market remains challenging and a pending US-India trade deal disrupts supply chains.

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Original article published by Bloomberg on January 7, 2026.
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