Alaska Air Places Record Boeing Order in Global Growth Push

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Alaska Air Group Inc. has placed a record order for 110 Boeing aircraft, including 105 narrowbody 737 Max 10 models and 5 widebody 787-10 aircraft, in a move to expand its global network.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

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Alaska Air Group Inc. is ordering 110 Boeing Co. aircraft, laying the groundwork for a global network with the largest investment in new planes in the airline’s history. The Seattle-based airline said it is purchasing 105 narrowbody 737 Max 10 models and five 787-10 widebody aircraft, exercising all of its remaining options for the long-haul model. Alaska also secured purchase rights for an additional 35 of the 737 aircraft, extending deliveries through 2035. Bloomberg's George Ferguson joins to discuss with Paul Sweeney and Scarlet Fu. (Source: Bloomberg)

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Original article published by Bloomberg on January 7, 2026.
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