Lego Smart Bricks introduce a new way to build — and they don’t require screens

Market Intelligence Analysis

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Why This Matters

Lego has introduced a new line of Smart Bricks that use custom ASIC chips to interact with surrounding Smart Tags, enabling sound and light effects without the need for screens.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that dictate how it should make sounds or light up.

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Original article published by TechCrunch on January 5, 2026.
Analysis and insights provided by AnalystMarkets AI.