PwC ‘leans in’ to crypto as Donald Trump and lawmakers embrace sector

Market Intelligence Analysis

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Why This Matters

PwC, a Big Four accounting firm, has made a strategic shift towards embracing the cryptocurrency sector, following the trend of increasing acceptance by lawmakers and high-profile figures such as Donald Trump.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

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Big Four firm has made strategic pivot towards digital assets, says US boss

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Full article on Financial Times
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Original article published by Financial Times on January 4, 2026.
Analysis and insights provided by AnalystMarkets AI.