Athletic Brewing’s Big 2026 Outlook

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Why This Matters

Athletic Brewing's CEO, Bill Shufelt, is optimistic about the non-alcoholic beer market, citing its growth from Dry January to year-round moderation, and the company's efforts to redefine drinking habits.

Market Impact

Market impact analysis based on bullish sentiment with 90% confidence.

Sentiment
Bullish
AI Confidence
90%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

From Dry January to year-round moderation—non-alcoholic beer is booming. Bill Shufelt, the Co-Founder and CEO of Athletic Brewing joined Bloomberg TV and radio to talk about the outlook for NA beer in the new year and how his brand is trying to redefine how we drink. (Source: Bloomberg)

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Original article published by Bloomberg on January 2, 2026.
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