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The Rise of Zero-Proof Drinks
Market Intelligence Analysis
AI-Powered
Why This Matters
The non-alcoholic drinks market is experiencing a significant boom, driven by consumers seeking low- or no-alcohol alternatives. Companies like Ghia are capitalizing on this trend with innovative products. The rise of zero-proof drinks is expected to impact the beverage industry.
Market Impact
Market impact analysis based on bullish sentiment with 80% confidence.
Sentiment
Bullish
AI Confidence
80%
Time Horizon
Short Term
Article Context
Note: This is a brief excerpt for context. Click below to read the full article on the original source.
From Champagne flutes to zero-proof pours--let's take a look at the burgeoning alcohol-free market. Melanie Masarin is the Founder and CEO of Ghia a non-alcoholic aperitif maker, and she joined Bloomberg TV and Radio to talk about the booze-free boom. (Source: Bloomberg)
Original article published by
Bloomberg
on December 31, 2025.
Analysis and insights provided by AnalystMarkets AI.
Analysis and insights provided by AnalystMarkets AI.