Economy Bloomberg 54d ago

David Beckham-Backed Health Firm Ceases Bitcoin Treasury Plans

Market Intelligence Analysis

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Why This Matters

Prenetics, a health-sciences company backed by David Beckham, has ceased its plans to hold Bitcoin in its treasury due to depressed crypto prices.

Market Impact

Market impact analysis based on bearish sentiment with 90% confidence.

Sentiment
Bearish
AI Confidence
90%
Time Horizon
Short Term

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Prenetics, a health-sciences company that started buying Bitcoin earlier this year, has become the latest digital-asset treasury firm to halt that strategy amid depressed crypto prices.

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Original article published by Bloomberg on December 30, 2025.
Analysis and insights provided by AnalystMarkets AI.