Social media follower counts have never mattered less, creator economy execs say

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Executives in the creator economy believe that social media follower counts have lost their significance, citing the increasing influence of algorithms in 2025.

Market Impact

Market impact analysis based on bearish sentiment with 70% confidence.

Sentiment
Bearish
AI Confidence
70%

Article Context

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“I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO Amber Venz Box said.

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Original article published by TechCrunch on December 29, 2025.
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