Restaurants' hottest menu item in 2025 was 'value.' That won't change next year

Market Intelligence Analysis

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Why This Matters

Restaurant chains are expected to continue focusing on value-based menu items in 2026, as they were the hottest trend in 2025.

Market Impact

Market impact analysis based on neutral sentiment with 71% confidence.

Sentiment
Neutral
AI Confidence
71%

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

Restaurant chains bet on value in 2025, and they're not likely to ditch the strategy next year.

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Original article published by CNBC on December 28, 2025.
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