Holiday Spending Was Practical, Predictable Says Julia Wilson

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Consumers prioritized practical items such as sweaters and gift cards during the holiday season, and are increasingly turning to chatbots for assistance with post-holiday tasks.

Market Impact

Market impact analysis based on neutral sentiment with 71% confidence.

Sentiment
Neutral
AI Confidence
71%

Article Context

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Julia Wilson, principal of consumer and retail strategy at KPMG, said that practical items like sweaters and gift cards were at the top of consumers' shopping lists this holiday season. Wilson also said that for tricky post-holiday tasks like returning or exchanging gifts, consumers are turning to chatbots for help. (Source: Bloomberg)

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Original article published by Bloomberg on December 26, 2025.
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