Recess CEO: Building a Leading Relaxation Beverage Brand

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Recess, a relaxation beverage brand, is positioning its drinks as a healthier alternative to wine for evening relaxation, capitalizing on the growing trend of prioritizing mental wellness.

Market Impact

Market impact analysis based on bullish sentiment with 74% confidence.

Sentiment
Bullish
AI Confidence
74%

Article Context

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Ben Witte, founder and CEO of Recess, says the company’s thesis is that in an increasingly stressful world, consumers are prioritizing mental wellness and seeking healthier ways to relax. He tells Katie Greifeld and Norah Mulinda on The Close that Recess is positioning its drinks as an evening relaxation option instead of a glass of wine. (Source: Bloomberg)

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Original article published by Bloomberg on December 24, 2025.
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