Decorated Army Veteran Builds Second Career in the Bourbon Business

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Why This Matters

Lofted Spirits, led by CEO Mark Erwin, a decorated Army veteran, is thriving in the bourbon industry despite market challenges, thanks to its fast-growing brands Bardstown Bourbon and Green River.

Market Impact

Market impact analysis based on bullish sentiment with 78% confidence.

Sentiment
Bullish
AI Confidence
78%

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

As the alcohol industry contends with the impact of tariffs, Lofted Spirits continues to excel thanks to two of the fastest-growing brands on the American whiskey market, Bardstown Bourbon and Green River. The company also has a unique brand of leadership in the C-Suite with CEO Mark Erwin at the helm. The retired US Army Colonel explains how his firm is navigating a challenged market and solidifying itself among the most reliable custom contract distilleries in the nation. Col. Erwin speaks with Carol Massar, Tim Stenovec and Bloomberg Wall Street Week host David Westin on Bloomberg Businessweek Daily. (Source: Bloomberg)

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Original article published by Bloomberg on December 24, 2025.
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