Inside the rise of Gen Z’s nostalgia-fueled plush-toy craze as they delay adulthood

Market Intelligence Analysis

AI-Powered
Why This Matters

Gen Z is experiencing a nostalgia-fueled plush-toy craze, driven by a desire to escape the seriousness of the world and find joy in simpler times.

Market Impact

Market impact analysis based on neutral sentiment with 64% confidence.

Sentiment
Neutral
AI Confidence
64%

Article Context

Note: This is a brief excerpt for context. Click below to read the full article on the original source.

"The economy, the wars, everything is really depressing and serious, whereas toys just bring a little bit of joy back into life," one toy director said.

Continue Reading
Full article on CNBC
Read Full Article
Original article published by CNBC on December 23, 2025.
Analysis and insights provided by AnalystMarkets AI.