Nike Warns of Sales Decline as China Weakness Persists

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Nike Inc. has warned of a sales decline in the current quarter due to persistent weakness in China and its Converse brand, marking a reversal from two consecutive periods of growth.

Market Impact

Market impact analysis based on bearish sentiment with 82% confidence.

Sentiment
Bearish
AI Confidence
82%

Article Context

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Nike Inc. warned that sales will decline this quarter amid persistent weakness in China and at its Converse brand. The world’s largest sportswear company expects revenue to be down in the low-single digits in the three months that started Dec. 1, a surprising turn after two straight periods of growth. Bloomberg’s Jennifer Creery reports.

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Original article published by Bloomberg on December 19, 2025.
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