Chipotle chases the protein craze with new menu items — including meat in a cup

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Why This Matters

Chipotle is introducing a new high-protein snack menu, including a protein cup, in an effort to boost sales amid declining demand and changing consumer preferences. This strategic move aims to capitalize on the growing trend of protein-rich diets.

Market Impact

Market impact analysis based on bullish sentiment with 74% confidence.

Sentiment
Bullish
AI Confidence
74%

Article Context

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Chipotle is launching a high-protein snack menu, including a new protein cup, as the chain looks to revive demand amid slowing sales and shifting eating habits.

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Original article published by CNBC on December 18, 2025.
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